Modern learning isn’t just about technology. It’s about creating the best experience for your learners, creating ruthlessly relevant content, and have learners take accountability for their own learning. In order to help your organization with digital transformation, as well as up- and reskilling of your workforce, you need to create a learner-centric culture. In addition, you need be aware of current trends in the L&D field, think about performance excellence and impact mapping. In this hands-on workshop, we take a detailed look at each of those steps, covering topics such as critical mind shifts, learner segments and personas, as well as agility and design thinking.

Employees are concerned that their jobs will be obsolete due to automation. At the same time, opportunities to learn within an organization are rated as one of the most important reasons for employees to take on a new role. As a result of the changing requirements in the job market, organizations redesign work, meaning job roles change and employees might not have the right skills to successfully do their jobs anymore. Firing said talent and hiring instead comes with increased costs and time to attain organizational goals. Instead, organizations need to focus their efforts on reskilling current talent to keep their current talent and build on top of existing knowledge. Offering learning opportunities increases the attractiveness of a job role and the organization as a whole, making it less likely for top talent to leave. In this session, we discuss ways of reskilling your workforce using, amongst others, marketing techniques.

In time of overloaded schedules, smartphones and on-demand resources everywhere, it is getting more and more difficult to get through to our learners. L&D programs need to be ruthlessly relevant in today’s world. We have to focus on the performance-outcomes and work our way backwards to create learning experiences that stick. One way to achieve this is to take a page out of the marketing playbook and use time-tested tools and techniques to create relevant and engaging content.

We know people learn best when presented with a variety of modalities and content both inside and outside the classroom. The challenge is finding the right combination so that learning is not overwhelming, is available when needed, and integrates into the workday. Failure to do so could leave your valuable content unused and your reputation as a learning and development function damaged. Learn how to leverage tested marketing techniques to build relevant and successful blended learning solutions.

Marketing focuses on writing engaging content and delivering the right content at the right time. With the help of real-time data, marketers deliver said content just-in-time to the right audience. As L&D professionals we should take a page out of marketing’s playbook and create the right content for our audiences at the right time. Learn how to create a content strategy and leverage data to better understand what content is needed when, to help you design unforgettable learning experiences.

More often than not, L&D forgets how to truly engage learners. We are order-takers rather than strategists and create word-heavy courses that ask the user to click the Next button over and over. Marketers on the other hand, create engaging and thought provoking content that resonates with their audience. They use interesting graphics, colors, and succinct wording to speak to our emotions. Learn how marketers engage their audience using graphic-rich content delivered through campaigns, a technique you can “borrow” to create unforgettable learning experiences that stick.

Who hasn’t sat through (or designed) an hour-long eLearning module that simply is a page turner with the ever familiar “Click Next to continue”? Learners get lost in the non-intuitive navigation and slides are full of clutter. Learners aren’t engaged, and worst of all, they might miss out on important content. The good news is, you can change that. Reignite your passion for designing outstanding digital learning experiences by taking a different look at your design process. Simplify the user experience by following some basic user interface design rules and get inspired by free tools and resources.

Whether you’re a learning professional or a marketer, you’re competing for the same thing: attention. Without it, you can’t get people to think and act in new ways. There’s one big difference though: marketers have been much more successful. Savvy marketers understand that tapping into the psychology of emotions sparks engagement in today’s hyper-distracted world. That’s a mindset learning professionals need now more than ever before. This session introduces time-tested best practices marketers have been using for years to capture attention and spur people to action. We’ll create real-world learning programs from a new perspective and learn how the L&D world can tap into the benefits of content marketing, campaigns, insightful analytics and other proven techniques.

Content curation is rapidly becoming an essential skill for learning professionals, but many have yet to make the step of putting it into practice. We’ll arm you with an understanding of how curation helps both you and your organization along with the tools and techniques you’ll need to craft your own personalized curation system. Learn how using curation helps you move beyond the traditional packaging and delivery of content can provide better, more effective and more efficient solutions for our learners, stakeholders and ourselves. It’s time to make curation a central part of your digital toolkit.