Bianca BaumannBlog
Digital Transformation
Learning Experience
Marketing
Reskilling
Right People, Wrong Skills? Leverage Marketing Techniques For Reskilling Purposes
The ever-changing technology landscape affects both employees and organizations. According to Deloitte’s Human Capital Trend...
Design Thinking
Digital Transformation
Reskilling
Skills Gap
The Skills Gap We Created
Tonight, I was walking around the city, no real destination, just passing by stores and shops. What struck me was the line-up...
Content Strategy
Design Thinking
Learner Journey
Learning Experience
Creating Learner Journeys Isn’t Enough
I recently switched to a different internet provider and was really impressed by the entire experience. Once I had decided...
Data
Learning Experience
Marketing
Anticipate The Next Wave Or You Will Drown
Like most people in 2019, I do enjoy the occasional podcast here and there. I recently came across “The Chernobyl Podcast”,...
Content Strategy
Learning Experience
Marketing
We Have Unpaired You From Your Training
When I came home from a conference the other day, I called my Lyft and hopped in. I wasn’t sure if I would actually make...
Design Thinking
Learning Experience
Usability
UX/UI
How Design Reviews Elevate Digital Learning Experiences
“I don’t like it, but I can’t really say why.”…..“Once I see it, I will be able to tell you if it is what I had envisioned.”…..“I...
Content Strategy
Learning Experience
Marketing
A Peek Into a Marketer’s Toolbox
Marketers are good at writing a short and precise message that resonates with the desired target audience. They don’t use...
Content Strategy
Learning Experience
Marketing
Create Learning Experiences Using a Marketing Mix
The phrase “marketing mix” refers to the tools and tactics a company uses to reach its marketing objectives. In L&D,...
Content Strategy
Design Thinking
Learning Experience
Marketing;
User Centered Design Through Learner Personas
The concept of personas is well known to marketers. To create a persona, marketers develop multiple fictional...